NEW YORK CITY, USA and BRIGHTON, UK - May 29, 2014
Rakuten Marketing takes Omni-Channel Attribution-, tracking and tag management provider DC Storm
Rakuten Marketing ( http://www.rakutenmarketing.co.uk ) today announced the acquisition of DC Storm ( http://dc-storm.com announced). DC Storm is a UK-based technology company for customized Omni-channel tracking solutions, consulting and attribution. Financial details were not disclosed.
DC Storm differentiated by an independent, comprehensive and transparent view of campaign performance across all marketing channels. In addition, the expert team of DC Storm each of its customers with a customized solution that is tailored to the specific needs of the company. The genuine and sophisticated analysis of the Omni-channel performance is made possible by a centralized, easy-to-use platform.
"As one of the pioneers in Attributionsmodellierung, analysis and day management, DC Storm is aimed directly at the main task of today's digital marketing from - transparency and independent analysis of the cross-channel campaign performance," says Yaz Iida, Chief Executive Officer, Rakuten marketing. "The technology and expertise of DC Storm provides CMOs the necessary clarity to the most effective and profitable decisions can be made. The acquisition fulfills our promise to strengthen digital marketing through increased transparency. "
Due to the seemingly infinite number of possible combinations of marketing channels within the customer journey, the performance measurement and the correct allocation of channels is becoming increasingly complex. Marketing managers are examined channels or undervalue if no clear understanding of the exact influence of each participating marketing channel there is a sale and it is not known which channel combinations have the greatest impact. Rakuten marketing acquisition of DC Storm is aimed directly at the challenge of time by providing a comprehensive platform for performance measurement and analysis of all channels and devices.
DC Storm has also built up through the development of our own day management solution a name. Marketing managers can therefore very easily add new channels and their tags Rakuten DC Storm Add Attribution-platform, having to rely on IT or developers without any time to add tags marketing or to remove.
"We've DC Storm founded in 2004 with the goal of an accurate way to capture all marketing activities to provide and use the findings to improve performance. Instead of relying on a black box algorithm or machine learning, we have in-depth analysis and expertise combined to visualize data meaningful, so that the customer can directly understand the connections, "says Seth Richardson, Chief Executive Officer, DC Storm. "This approach has enabled us to grow enormously and to ask us on a level with innovative partners such as Rakuten. Today we celebrate not only the connection to the Rakuten Marketing Group of Companies and the exciting opportunities that these bring for our clients with them -. We are also glad that there was once again confirmed the status of Brighton as a world class center for digital marketing "
All jobs from DC Storm in the UK, USA and Germany will be preserved as well as the headquarters of the company in Brighton. DC Storm is his goal to provide an independent measure performance across all marketing channels of time, remain faithful in the future.
About Rakuten Marketing
Rakuten marketing provides advertisers and marketing experts Expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation and automatic product feeds. The company is headquartered in New York City, with offices in Australia, Brazil, Japan, Great Britain and the United States. As part of Rakuten, one of the world's leading Internet service companies, including Rakuten marketing successful affiliate network LinkShare , Rakuten Media Forge , a leader in the field retargeting and display, which was honored for his performance-oriented billing model, Rakuten Search , a full-service Search Engine Agency and the data analysis solution and product data feed aggregator Rakuten PopShops .
Blanc & Otus
DC Storm Germany GmbH
Get in touch today to find out how Rakuten Attribution (formerly DC Storm) can make your marketing more effective.