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Boosting Programmatic with Attribution

18th November 15:00-17:00 | Wallacespace, Covent Garden

2014 was a breakthrough year for programmatic advertising with year-on-year spend in the UK doubling, to £1bn.

We’ve now reached the time when programmatic is breaking out of its niche to become an established approach for marketers.

However, whilst implementing Real Time Bidding is relatively easy, optimizing it can be a whole lot more difficult.

At this event, Rakuten Attribution were joined by industry experts where we took an in depth look at programmatic advertising and how it can be used to drive performance. This event covered:

  • The state of programmatic in 2015
  • Creative strategies to boost performance
  • Using attribution to optimise programmatic media spend

The seminar was followed by drinks and nibbles, providing the perfect chance to network with fellow attendees and the Rakuten Attribution team. 

This event has now ended. 

Past Events

See what some of the past attendees had to say about our events:

“The Actionable Insight seminar was great food for thought with a fresh and logical approach from people who truly understand retail challenges; an inspirational event with data leading to action at its core. The team has gained invaluable ideas to keep House of Fraser at the forefront of digital marketing.” 

Maria Larina, Search Manager at House of Fraser

"Really great event that has aided the understanding of exactly what is required to drive a business forward."

Matt Roberts, Optimisation Manager at GiffGaff

"Confirmation that Rakuten Attribution are, once again, defining the solutions to digital's biggest challenges"

Duncan Popham, Managing Director at Total Search Solutions

Speakers

Lewis Lenssen - Commercial Director, Rakuten Attribution

As DC Storm’s Commercial Director, Lewis has helped to mastermind the company’s growth strategy with his extensive experience in digital marketing delivery, measurement and valuation.  Prior to joining DC Storm, Lewis founded and built a search specialist travel advertising agency before turning his attention to helping a range of leading travel clients.


 

Dan Wilson - VP High Growth Solutions, International, PubMatic

Dan has worked in mobile since 2000 and has held senior global roles at several leading companies. Dan joined PubMatic in June 2014 to lead the High Growth Solutions team across EMEA and APAC. Dan and his team are responsible for everything programmatic across mobile, video and native.

 

 

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