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Actionable Insight Roundtable

Keeping up with the modern shopper

20th January 15:00-17:30 | Wallacespace, Covent Garden

Great marketing targets consumers with the right message at the right time through the right channel, but as modern shoppers interact with brands across a growing number of touchpoints and devices gaining the necessary insight becomes much more challenging.

Marketers know data is the key (and already have lots of it) but it tends to be incomplete and exist in siloes. The challenge is to join the data to provide a joined up view of the customer journey. Only then can you deliver great marketing.

In this roundtable, Rakuten Attribution will be joined by marketers from top UK brands to discuss how data can be used to better understand the full customer journey and power great marketing.

Subjects will include:

  • Common joining methodologies
  • Tactics for joining online and offline touchpoints
  • Tactics for joining across multiple devices
  • Topical case studies

The roundtable will apply Chatham House Rules to ensure everyone can speak freely and in confidence. The session will be followed by drinks and networking.

Past Events

See what some of the past attendees had to say about our events:

"A good informed forum to discuss innovations and issues"

Mark Blenkinsop, Digital Marketing Manager at Dune

"Really great event that has aided the understanding of exactly what is required to drive a business forward."

Matt Roberts, Optimisation Manager at GiffGaff

"Confirmation that Rakuten Attribution are, once again, defining the solutions to digital's biggest challenges"

Duncan Popham, Managing Director at Total Search Solutions

Host

Lewis Lenssen - SVP of Strategic Initiatives, Rakuten Marketing

As Rakuten Marketing's SVP of Strategic Initiatives, Lewis has global responsibility for developing new product and service propositions. He joined DC Storm as Commercial Director in 2010 and masterminded the company’s growth strategy, until its purchase by Rakuten Marketing in 2014. He was instrumental in refocusing the company on direct customer relationships and marketing measurement.

 

 

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