Home/ News & Events/ Actionable Insight Events/ Actionable Insight Workshop: Attribution for Retail

Actionable Insight Workshop

Attribution for Retail

This event is now over. Check back soon for our next one!

When we hear of Attribution projects that fail, it’s rarely due to the model. It’s because the insights were never identified or used and the business failed to take action. Ultimately, the time and money that went into the project was wasted.

In this retail-focused workshop, we looked at real data which illustrated how you move from data to insight and action. We’ll then held a roundtable discussion to address attendee’s challenges and how data could be used to improve performance.

Subjects covered included:

  • Product focused attribution
  • Enhancing customer segmentation
  • Feeding attributed data to third party optimisation tools

The roundtable applied Chatham House Rules to ensure everyone could speak freely and in confidence. The session was followed by drinks and networking.

Past Events

See what some of the past attendees had to say about our events:

"A good informed forum to discuss innovations and issues"

Mark Blenkinsop, Digital Marketing Manager at Dune

"Really great event that has aided the understanding of exactly what is required to drive a business forward."

Matt Roberts, Optimisation Manager at GiffGaff

"Confirmation that Rakuten Attribution are, once again, defining the solutions to digital's biggest challenges"

Duncan Popham, Managing Director at Total Search Solutions

Hosts

James Collins - Managing Director, Rakuten Attribution

As Managing Director of Rakuten Attribution, James is responsible for ensuring the business continues to grow, as well as aligning with the Rakuten Marketing brand. He previously built and lead the client services team, focusing on delivering actionable insights from advertisers' marketing data and helping them use these findings to make more effective and efficient marketing decisions.

 

 

Lewis Lenssen - SVP of Strategic Initiatives, Rakuten Marketing

As Rakuten Marketing's SVP of Strategic Initiatives, Lewis has global responsibility for developing new product and service propositions. He joined DC Storm as Commercial Director in 2010 and masterminded the company’s growth strategy, until its purchase by Rakuten Marketing in 2014. He was instrumental in refocusing the company on direct customer relationships and marketing measurement.

 

Home/ News & Events/ Actionable Insight Events/ Actionable Insight Workshop: Attribution for Retail