Truly effective measurement of marketing performance has long been a challenge for brands. Budgets are spent across a wide range of online and offline channels – including PPC, email, display – and each one usually has its own siloed system of tracking and reporting.
The social media giant's announcement that they will be shutting down the Facebook Exchange (FBX) makes it more important than ever for advertisers to leverage the data available to them within the walls of Facebook.
Whether it's in response to huge traffic volumes, or due to pressure from the CMO, brands can become fixated on mobile, often at the expense of other channels.
There are many reasons why marketers need attribution. Whether you're looking to optimise marketing performance, re-allocate budget more effectively or remove inconsistencies in channel reporting, the first step for most marketers is often in proving the value to the wider business.
Understanding the true value of display advertising can be a challenge for today's marketers. Click through rates, the traditional way of measuring ad effectiveness, do not always tell the full story when looked at in isolation.
An attributed view of your data is great, but the success of a project usually comes down to whether or not a business takes action from the insights that attribution provides.
In order to truly understand consumer journeys, brands today need to go beyond simply knowing which devices their customers are visiting their website from.
With just two weeks to go until the annual Rakuten Marketing Symposium London, we wanted to share some more details about what attendees can expect from the day.
We’re pleased to have been shortlisted for Best Attribution Solution at The Drum’s Digital Trading Awards 2016.
We've teamed up with online learning specialists Dot Native, who empower transformation within organisations in the digital age, to produce a set of eLearning videos.