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Omnichannel Challenges: The Attribution Solution

Omnichannel Challenges: The Attribution Solution

Truly effective measurement of marketing performance has long been a challenge for brands. Budgets are spent across a wide range of online and offline channels – including PPC, email, display – and each one usually has its own siloed system of tracking and reporting. 

Facebook Advertising: Winning From Within

Facebook Advertising: Winning From Within

The social media giant's announcement that they will be shutting down the Facebook Exchange (FBX) makes it more important than ever for advertisers to leverage the data available to them within the walls of Facebook. 

Building the Business Case for Attribution

Building the Business Case for Attribution

There are many reasons why marketers need attribution. Whether you're looking to optimise marketing performance, re-allocate budget more effectively or remove inconsistencies in channel reporting, the first step for most marketers is often in proving the value to the wider business. 

Measuring the True Impact of Display Advertising

Measuring the True Impact of Display Advertising

Understanding the true value of display advertising can be a challenge for today's marketers. Click through rates, the traditional way of measuring ad effectiveness, do not always tell the full story when looked at in isolation. 

Actionable Insight: Attribution for Retail

Actionable Insight: Attribution for Retail

An attributed view of your data is great, but the success of a project usually comes down to whether or not a business takes action from the insights that attribution provides. 

The Countdown to Symposium Has Begun...

The Countdown to Symposium Has Begun...

With just two weeks to go until the annual Rakuten Marketing Symposium London, we wanted to share some more details about what attendees can expect from the day.

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