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4 Key Marketing Challenges that Attribution Can Solve

4 Key Marketing Challenges that Attribution Can Solve

The user journey is continually evolving and right now it’s more complex than it’s ever been. Marketers are being pressured to deliver the data that provides businesses with a truly omnichannel view of their consumers path to purchase – but many are falling short in delivery.

The Future of Retail & The Role of Attribution

The Future of Retail & The Role of Attribution

We have provided industry insight in latest issue of The Drum, which includes our take on what is coming next for retailers and the importance of attribution to stay ahead and measure an increasingly complex customer journey.

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