We’ve seen lots of innovation this year and 2016 will be no different.
Joined by marketers from leading UK brands, read about our latest interactive seminar.
Read more about this years MeasureFest
Focusing the lens on the wider impact attribution has on businesses.
The user journey is continually evolving and right now it’s more complex than it’s ever been. Marketers are being pressured to deliver the data that provides businesses with a truly omnichannel view of their consumers path to purchase – but many are falling short in delivery.
We have provided industry insight in latest issue of The Drum, which includes our take on what is coming next for retailers and the importance of attribution to stay ahead and measure an increasingly complex customer journey.
Our team set sail to paddle something unusual - how did we do?