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O2O Award Nomination with bathstore & NMP

O2O Award Nomination with bathstore & NMP

Our clients bathstore and Net Media Planet have been nominated for ‘Digital Marketing Campaign of the Year’ at the BT RetailWeek Tech & eComm Awards 2015.

Rakuten Attribution were a huge part of the project, developing a solution that enabled Bathstore to upload a regular feed of offline sales and link these to the onlineactivity. This data was fed into Bathstore’s attribution model, which was used to automate PPC bid optimisation in Doubleclick search, and used by their media partner, Net Media Planet.

Watch Our Webinar with Virgin Holidays

Watch Our Webinar with Virgin Holidays

Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar demonstrates the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.

Google Destination URL Upgrade for Adwords Users

Google Destination URL Upgrade for Adwords Users

You may have heard about Google’s recent introduction of Upgraded URLs to Adwords accounts, which are designed to provide users with a more efficient way to implement tracking on their destination URLs.

This is great news for advertisers as it will save time, providing them with a new field for tracking management that is less complex, but if you are a customer of ours please continue to use the current destination URL format and do not upgrade until further notice. 

Bridging the Online & Offline Marketing Gap

Bridging the Online & Offline Marketing Gap

Attribution marketing has come a long way in the last year with an increasing number of marketers enjoying the power of big data and many retailers experiencing success by strengthening their online offering or implementing a seamless click and collect service. This in fact leads onto a hot topic and common question put to us by marketers: How can we attribute value between our online activity and offline sales?

Omnichannel Retailers the Winners Again

Omnichannel Retailers the Winners Again

Britain’s retailers experienced their toughest Christmas since the financial crisis in 2008, attributed to the US Black Friday inspired price drop that plastered our news feeds in the run up to Christmas.

Despite reports of retailers struggling over the Christmas, as we predicted in our whitepaper last year, it was those that adopted an omnichannel strategy that were the winners.

Rakuten Marketing Names New CTO, Launches Europe

Rakuten Marketing Names New CTO, Launches Europe

Today Rakuten Marketing, the global leader in omni channel marketing and a division of Rakuten, Inc., announced the appointment of Seth Richardson as Chief Technology Officer, based in the UK.

In addition, Rakuten Marketing officially launches in France and Germany under its newly unified and restructured line of business, which is echoed globally. Rakuten Marketing’s core services remain but are renamed – Rakuten LinkShare becomes Rakuten Affiliate Network, Rakuten DC Storm becomes Rakuten Attribution and Rakuten MediaForge becomes Rakuten Display.

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