An attributed view of your data is great, but the success of a project usually comes down to whether or not a business takes action from the insights that attribution provides.
Our next retail-focused workshop, running on 28th April, will look to address this.
Real data examples will be used to illustrate how brands can move from data, to insights, to action.
The session will also include a roundtable discussion which offers attendees the chance to ask our experts for advice on how to tackle their own challenges, as well as find out how attribution can be used to improve marketing activity.
Please note that the roundtable will apply Chatham House Rules so that everyone can speak freely and in confidence.
The topics that will be covered include product-focused attribution, enhanced customer segmentation, and feeding attributed data to third party optimisation tools.
The event will be followed by drinks and networking, and will be held at Wallacespace, St Pancras from 3pm - 5.30pm.
For more information on this free workshop, including details about how to request a space, please visit the event page here. Spaces are limited, so please register today!