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Cross-device Measurement for Today's Retailer

Cross-device shoppers

In order to truly understand consumer journeys, brands today need to go beyond simply knowing which devices their customers are visiting their website from.

Modern marketers need to also be able to identify and connect single users across multiple devices, including mobile, desktop and tablet.

Thanks to cross-device tracking solutions, this joined up consumer view is possible and allows brands to understand the role different devices play in the overall customer journey.

The question for many marketers now is, which option is right for my business?

We have put together our top tips on what to consider when choosing a solution or provider. Read the piece on Econsultancy here or check out our eBook on the subject here.

Home/ News & Events/ Blog/ Cross-device Measurement for Today's Retailer