Home/ News & Events/ Blog/ Getting Mobile Right: Why Attribution is Key

Getting Mobile Right: Why Attribution is Key

Getting mobile right

Whether it's in response to huge traffic volumes, or due to pressure from the CMO, brands can become fixated on mobile, often at the expense of other channels. 

Unless the shift in focus is supported by analysis of a brand's own consumer journey and mobile's role within it, it can be easy to take the wrong action.

We recently published an article on Business2Community which explores the challenges that brands face when working towards a unified omnichannel approach to their marketing strategy, and why it's so important to get right. 

You can read the article here or for more information on how attribution can support your business and marketing objectives, contact us today. 

Home/ News & Events/ Blog/ Getting Mobile Right: Why Attribution is Key