Home/ News & Events/ Blog/ Measuring the True Impact of Display Advertising

Measuring the True Impact of Display Advertising

Understanding display tracking

Understanding the true value of display advertising can be a challenge for today's marketers.

Click through rates, the traditional way of measuring ad effectiveness, do not always tell the full story when looked at in isolation.

Although brands may suspect that a display ad has had influence on a sale, it's often tough to justify the marketing budget spend when relying only on CTRs or view through sales.

Transparent reporting and attribution can help marketers solve this problem.

Tracking impressions and engagement within display ads allows for more informed decision making about budget allocation, messaging and creative for the channel.

Additionally, by measuring the role of a display advert in the context of the overall consumer journey, marketers can gain a view of the incremental impact of each on a consumer's propensity to convert.

Read our full article on this topic on Exchange Wire here. Alternatively, you can find out more by visiting our case studies page, or contacting us today. 

Home/ News & Events/ Blog/ Measuring the True Impact of Display Advertising