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Bergfreunde: True Value of Display

Location: Germany

URL: www.bergfreunde.co.uk

Industry: Retail

Results: Attributed data showed display ROI was three times higher than previously thought. 

Bergfreunde uncover the true impact display channels have within the conversion funnel.

Rakuten Attribution delivered a solution to Bergfreunde that revealed how different display channels and campaigns performed against each other, right down to impression level data.

The attributed sales data showed that:

  • Display advertising was previously undervalued by 66% 
  • Performance reports seperated by region for the first time
  • Attributed view of marketing performance to drive data driven decisions 

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Home/ Resources/ Case Studies/ Bergfreunde: True Value of Display