Make sense of site tags with Storm Tag Manager
House of Fraser: Affiliate Payments
Location: London, UK
DC Storm Technology: Storm Attribution
Results: 83% increase in affiliate touchpoints Awarded commission
House of Fraser Positioned to grow affiliate market
House of Fraser were aware that their affiliate campaign was in decline, and it was apparent that the ‘last click wins’ payment model they had in place was part of the reason. The majority of commission payments were being paid to cashback and voucher code affiliates, whilst affiliates contributing higher up the funnel were not being recognised.
DC Storm suggested that the attribution model adopted by House of Fraser could be implemented for making affiliate payments. This would ensure a complete alignment of commission payments linked to a valuation of the contribution to a sale.
After Implementing the new affiliate payment model:
- There has been an 83% rise in the number of affiliate touchpoints awarded comission
- No affiliates have left the program
- Affiliates now are now rewarded for cross-device journeys