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Joseph Joseph: Storm Tag Manager

Location: London, UK

URL: www.josephjoseph.com

Industry: Retail

DC Storm Technology: Storm Tag Manager

Results: Conversion rate increases by 40%

Joseph Joseph use Storm Tag Manager to implement a highly successful promotion

Being agile enough to act quickly on short-term opportunities can be highly valuable to online marketers. However, what often happens is that an idea is established, the design and creative written and the media planned out, but the campaign is delayed by site code freezes, inflexible processes or other technological constraints.

Designer kitchenware store Joseph Joseph used Storm Tag Manager to implement a tactical and highly successful promotion that delivered outstanding ROI.

For Joseph Joseph implementing the promotion through Storm Tag Manager:

  • Gave them complete control over turning it on and off
  • Provided a seamless experience for users
  • Increased conversion rate by almost 40%

Implementing our promotion through Storm Tag Manager was straightforward and allowed us to get our promotional campaign live quickly without interruption for our users. The results have been fantastic and now we have another effective tool in our marketing and trading arsenal.

Mike Warwick

Head of Online

Joseph Joseph

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