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Rakuten's Play.com: Storm Tag Manager
Location: Cambridge, UK
DC Storm Technology:
Storm Tag Manager
Results: Rakuten's Play.com make sense of all on site tags
Rakuten's Play.com implemented Storm Tag Manager to give the team more control over tags – providing a consistent framework for tag firing and documenting the serve rules.
By easing administrative, technical and marketing headaches, DC Storm enabled Rakuten's Play.com to meet company-wide goals and allow them to focus on the business decisions that save time and money.
By implementing Storm Tag Manager, Rakuten's Play.com were able to:
- Improve their marketing performance by serving tags based on logic
- Centralise the administration of tagging
- Improve documentation
- Shift the management of tags from technical to marketing teams, thus streamlining valuable resources