Home/ Resources/ Case Studies/ Rakuten's Play.com: Storm Tag Manager

Rakuten's Play.com: Storm Tag Manager

Location: Cambridge, UK

URL: www.play.com

Industry: Retail

DC Storm Technology: 
Storm Tag Manager

Results: Rakuten's Play.com make sense of all on site tags

Rakuten's Play.com implemented Storm Tag Manager to give the team more control over tags – providing a consistent framework for tag firing and documenting the serve rules.

By easing administrative, technical and marketing headaches, DC Storm enabled Rakuten's Play.com to meet company-wide goals and allow them to focus on the business decisions that save time and money.

By implementing Storm Tag Manager, Rakuten's Play.com were able to:

  • Improve their marketing performance by serving tags based on logic
  • Centralise the administration of tagging
  • Improve documentation
  • Shift the management of tags from technical to marketing teams, thus streamlining valuable resources

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