Home/ Resources/ Case Studies/ Virgin Holidays: O2O Attribution

Virgin Holidays: O2O Attribution

Location: Crawley, UK

URL: www.virginholidays.co.uk

Industry: Travel

Results: Strategic insights driving increased business efficiency and profitability

Joining the online to offline journey

Virgin Holidays worked with Rakuten Attribution to connect their online and offline journeys, giving them a complete picture of how digital marketing influences offline channels and how their customers flow from one sales channel to another. 

  • Over 200,000 universal user journeys joined YTD
  • The revenue attributed to online marketing has increased
  • The ROI of specific channels consistently increased
  • Strategic insights are driving increased business efficiency and profitability 

The power of the data we now have available within the Rakuten Attribution platform means we can better optimize our digital spend to compliment the customer journey. Having linked hundreds of thousands of journeys from online touchpoints to offline interactions, we are in position where the data can be used to influence higher level business strategy.

This is a rewarding place to be and one that is not achievable without a long-term partnership.

James Libor

Marketing Technology Manager

Virgin Holidays

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