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Building the Business Case for Attribution

Whether you're looking to optimise marketing performance, re-assign budget more effectively or gain a better understanding of complex user journeys, there are many different ways attribution can benefit your business.

Whatever the drivers are for your business, your first step will usually be to build a business case for the project.

Business case

In this guide you will learn:

  • Best practice for selling in attribution to the wider business
  • How to prove ROI from the start of the project
  • Tips on overcoming common challenges you may face

To find out more about how to approach the business case for your attribution project, complete the form on the right and download this free guide today. 

 

Home/ Resources/ E-learning Library/ Building the Business Case for Attribution