How to Implement Omnichannel Marketing
Businesses have traditionally separated their digital marketing and traditional marketing teams with assigned budgets and even separate objectives. In this scenario, developing a strategy that treats online and offline marketing activity and sales as one - can be quite a shift. Let’s take a closer look at the structural impact of an omnichannel marketing strategy.
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How Important is Online to Offline?
Highlighting the importance of finding the join between your online and offline marketing channels, to ensure that marketing channels are awarded value fairly