Econsultancy Marketing Attribution Trends Briefing
Attribution continues to be a hot, and to some extent controversial, topic. The drivers behind the need for it are well known, but there is still confusion about how to approach attribution projects and prove its value to the rest of the business.
Based on the discussions at Digital Cream London 2015, this report – written by Econsultancy – focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by senior client-side marketers at the roundtable event.
You can download this free report today, to find out more about the right approach to attribution modelling for your business and what to do with the data.