Revenue from paid channels grows more quickly than spend over 12 months
dealchecker: Storm Optimiser
Location: London, UK
DC Storm Technology: Storm Optimiser, Storm Data Integration
Results: Improved PPC performance, with longtail profitability up 145%
dealchecker maximise PPC profit with Google Bid Simulator data
DC Storm and dealchecker have developed an innovative way of using Google’s bid simulator data that more accurately predicts the effect of a PPC bid change to quickly identify the most profitable bid.
As a result, dealchecker’s automated optimisation process is more accurate and more reactive, improving on-going performance.
The new optimisation process:
- More accurately predicts the most profitable PPC bid
- Is fully automated, allowing dealchecker substantial timesavings
- Has improved the performance of their PPC campaigns, with longtail profitability increasing by more than 145%
Not only has the new process allowed substantial time savings but it has also improved performance, displaying a noticeable surge in profitability after each optimisation. As a result we can be confident in the on-going performance of our PPC campaigns, which allows us to explore new opportunities for our digital campaigns