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INTO: Joining Online and Offline Conversions
Location: Brighton, UK
Results: Better understanding of true marketing channel performance
Joining online enquiries to offline conversions
INTO wanted to understand the impact their marketing channels had on any international students who go on to study in the UK following a placement programme.
To understand the effectiveness of their marketing channels, INTO needed to join offline conversion information to the online user journey.
Rakuten Attribution's solution:
- Tracks students all the way from initial enquiry up to when they graduate
- Attributes lifetime value back to the initial activity
- Enables INTO to make budgeting decisions based on true value
Rakuten Attribution's reputation and the compatability of their products have allowed us to quickly integrate a number of cutting-edge initiatives, safe in the knowledge that we can monitor and measure their performance in the same way as all of our other marketing activity.